Track List

OursToOwn

A handy social campaign for CO-OPS

  • Role: Brand Strategy and Visual
  • Duration: 2 months
  • Team: Me :)
  • Tools: Illustrator, Photoshop, and Figma
  • Context: Masters Client Project

The Ownership Movement

Employee Owned?

1 share 1 vote. An employee owned business allows employees to have a say in business they work for because they are given the opportunity to own a part of that business.

What is OursToOwn?

OursToOwn is a media project founded by the Media Economies Design Lab in collaboration with The Brand Studios at the University of Colorado Boulder.

The campaign is made to educate workers, producers, users, consumers, service providers, policymakers, and business owners about community ownership models and benefits.

Ours To Own hand mark with interlocking rings
“How might we create an engaging visual identity for a social movement?”

Research

The symbols and art of community

Matisse dancers in a circle
Keith Haring-style interlocking figures pattern
Seurat pointillist park scene
Tree of life with community figures in the roots
Painted hands raised against a blue wall
Circular scribble line drawing
Silhouette of people joined in a circle
Red line drawing of hands forming a circle

Hands Mood board

Ancient cave hand stencils
Michelangelo Creation of Adam hands detail
Green hand with a smaller hand in the palm
Talk to the hand graphic
Hand print with stars above the fingers
United We Shall Overcome handshake button
Three overlapping hands in blue, green, and black on red
Purple hands forming an eye shape
Green stylized hand mark with spiral palm

Starting Hands On

Early hand-drawn Ours To Own logo explorations on paper
Hand symbol and wordmark sketch iterations on paper

The Layered Final

Ours To Own hand mark with interlocking rings
Wavy Ours To Own wordmark
Stacked Ours To Own lockup with hand mark above the wordmark
Green Ours To Own logo with hand mark and wavy wordmark
Orange Ours To Own logo with hand mark and wavy wordmark

Colors

Original Palette

HEX
#000000
RGB
0-0-0
CYMK
75-68-67-90
HEX
#faa61a
RGB
250-166-26
CYMK
0-40-100-0
HEX
#0db14b
RGB
13-177-75
CYMK
80-0-100-0

Earthy but vibrant in a natural way. These colors create a ground while also bringing energy with the orange. Orange has connection with the sun, a globally recognized provider of life, warmth, and energy.

Everyones to Own

What if the logo allowed all colors to be used so all communities can make it their own.

Ours To Own hand mark shifting through campaign colors

How OursToOwn lives

Ours To Own stickers on a concrete pillar on a Denver street
Weathered Ours To Own stickers on a metal pole
Large black-and-white Ours To Own mural on the side of a building
Front and back of a white Ours To Own t-shirt
Ours To Own business cards and branded pen on a dark surface

Thanks for looking at this my portfolio. If you are able to, I would love some feedback on how I can improve this case study. You can enter below or shoot me an email at kgfranks2003@gmail.com